I’d start new ideas almost daily, only for them to sit unfinished on my hard drive.

I told myself, “Maybe I need more samples, more plugins, more sounds…”

But after years of overcomplicating everything, I realized the real problem wasn’t more stuff…

It was Simplicity.

So I stopped chasing shiny objects and focused on the essentials:

Better structure. Better sound selection. Better process.

Suddenly, tracks started to come together.

People started noticing. Labels started responding. Streams started to grow.

Fast forward, and we’ve now released tracks with RUNN (twice), worked with artists like Illenium and The Chainsmokers, and performed on some of the biggest stages in the world.

But what’s even more exciting is this:

We’ve taken that same simple process and shared it with other producers…

…and it works for them too.